As an enhanced product, Visa Gold offers greater purchasing power through higher spend limits plus a range of benefits exclusive to Gold cardholders. Visa Gold presents issuers with the ability to offer a product to the more active card users. Visa Gold cardholders typically use their card more often and for larger purchases.
Cardholders are able to access emergency card replacement and cash advances as well as travel and emergency assistance. Benefits not available on a standard credit card product (Visa Classic) include:
- Travel Insurance
- Extended Purchases Warranty
- Purchase Protection
- Secure Sentinel Membership
The Gold Rewarder enhanced loyaly program can also be added to the card, providing cardholders with added incentive to use their Visa Gold Card for all transactions.
Visa Gold offers the issuer increased interchange revenue and a significant increase in multi-currency revenue. The spend on Visa Gold is generally more than twice that of Visa Classic and typically has a higher revolve rate*. Visa Gold therefore can be a highly profitable product for financial institutions.
Who is Visa Gold for?
- High net-worth individuals who typically display higher spending patterns
- Generally young to middle aged demographic, with higher travel and entertainment expenditure
- Busy and successful individuals seeking convenience of Visa Gold through higher spending limits
Issuer Benefits
- Key retention tool to upgrade and retain existing Visa Classic cardholders
- Key product to attract new, high net-worth cardholders to your financial institution
- Increase profitability from higher cardholer spending, fees, multi-currency volume and revolving balances
- Ability to customer product to specific needs with various features and benefits.
Cardholder benefits
- Global access to more than 24 million Visa merchants and 1 million ATMs for cash withdrawal and balance enquiry
- Offers higher spending limits and greater purchasing power
- Offers superior card services and benefits, including Emergency Card Replacement and Emergency Cash advances
- Provides status and instant brand recognition for the cardholder worldwide
- Access to Global Customer Assistance Services (GCAS). These services assist cardholders whilst travelling by providing access to a range of emergency services such as travel and medical assistance.
Strategic Rationale for Visa Gold
Visa Gold is the ideal product for you to acquire and retain profitable accounts. Offering Visa Gold will help you strengthen cardholder relationships and build increased loyalty.
Download our Visa Gold brochure here
*Indue client statistics March 2008