Vii and The Card Network (TCN) launch first-to-market eftpos digital gift card solution
Our digital gift card technology supports growing customer demand for highly convenient, secure and flexible mobile payment experiences, reflected in the $6 billion value of the national gift card market in 2023.
Indue Chief Executive Officer Derek Weatherley said that digital gift cards offer benefits to both merchants and consumers, and enhances the digital gifting experience.
“We are thrilled to launch our eftpos digital gift card solution, which was first to the Australian market and will allow our clients to provide tailored, personable gifting experiences for their customers,” Mr Weatherley said.
“Digital gift cards enable online and instore purchases, are more secure and support environmental sustainability by eliminating plastic production and delivery.
“As highly customisable digital products that can be issued instantly, digital gift cards are a popular payment solution – both for givers and receivers of the card, as well as merchants who can access sophisticated back-end analytics to improve user experience and distribution.
Indue’s solution is driven via an issuer managed app, which facilitates the issuance of cards to TCN and Vii and allows them to maintain settings for the card and add it directly to an OEM wallet.
Our capability enables us to provide holistic support to card issuers in progressing their digital gift card products through Apple Pay and Google Pay, and we work with our client’s app developers to deliver a tailored solution.
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